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Thursday, July 08, 2004, 19:14

When cultures shape technology - Interview with Genevieve Bell

Tom's Hardware Guide

Tech firms flood consumers which new products every month. n an interview with Tom's Hardware Guide, Intel's anthropologist Genevieve Bell explains why cultures will determine the development of new products. Dell initiated at Intel a new way to think about the connection between people and technology, their cultural practices and "daily habits," she says. Rather than innovating and then trying to make people use products, the idea is to start with people and their needs first and learn what individual cultures care about.
>>continue

for more articles on this issue, see the special about Corporate Anthropology (both Norwegian and English)

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