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Book review: Photography, Anthropology and History (Part I)

When filming people became possible, anthropologists began to drift away from it. Though better off than at the beginning of the 20th century, the visual anthropology today is still perceived as a marginal discipline, Tereza Kuldova writes in the first part of her review of Photography, Anthropology and History: Expanding the Frame.

The topics of the eleven articles range from the discussion of mappaemundi and panoramas as first ethnographic images, to the discussions of the beginnings of the cinematic representations in anthropology, of Evans-Pritchard’s photographs of an initiation ritual, all the way to the discussion of photographs taken by Kathleen Haddon in Papua New Guinea and the tricky relationship between colonialism, photography and anthropology.

Tereza Kuldova is going to write about selected articles, the first one is Anthropology and the Cinematic imagination by David MacDougall. (Update: Here is part II: Colonialism, racism and visual anthropology in Japan)


Review (Part I): Photography, Anthropology and History: Expanding the Frame (eds. Morton, Ch. & Edwards, E.), Ashgate. 2009. ISBN 978-0-7546-7909-7.

Tereza Kuldova, PhD fellow, Museum of Cultural History, Oslo

David MacDougall presents in his article Anthropology and the Cinematic Imagination a rather brief discussion of the relations between anthropology and the cinematic. He relates the beginnings of the cinematic imagination to the use of stereograph and after that pinpoints the interest and enthusiasm of the 19th century anthropologists with the new media of photography and motion pictures, which was followed by the ‘dark age’ of visual anthropology in the first half of the 20th century.

At that point of time anthropologists began to be reluctant to publish photographs in their monographs and ethnographic filmmaking has become a “sideline of anthropology, practiced more by amateurs, adventurers, missionaries, journalists and travel lecturers than anthropologists” (ibid:57). As a reasons for this he identifies the ‘contamination’ of the photographic media by popular entertainment; photographic media “were considered vulgar and exuded aura of the musical hall” (MacDougall 2009:57).

He further argues that also the practices of anthropologists and their methodologies have become more logocentric. The anthropological knowledge itself was changing, it was “shifting away from the visible worlds of human beings and their material possessions towards the invisible world of abstract relations such as kinship, political organization and social values”. However, “if observation was so important, you would think that filming people in their daily interactions would have become increasingly useful.

Yet, it was just at this time, when filming people became possible, that anthropologists began to drift away from it. The human body, which had excited so much interest in the 19th century, when it was constantly being measured and photographed, had ceased to be a site of meaning” (ibid:57). Film images and photographs were rather objects you would put in a museum; they were placed at the margins of anthropology.

However, the first glimmer of hope came after the second world war in the 1930s with Gregory Bateson and Margaret Mead and their Balinese project and later on with Jean Rouch, who was using light-weight camera as a kind of personal writing instrument. Here you can view a sequence from Jean Rouch’s Chronique d’un été, 1960

My Favorite Scene from "Chronique d'un été"

Together with John Marshall – all of them reinvented the ethnographic film and revived the interest in the possibilities of visual anthropology.
“Beginning in the 1950s they began to demonstrate that cinema had more to offer anthropology than a technology of note-taking or a means of popularization. Their films tried to enter into the thoughts and feelings of their subjects and the physical spaces in which they lived” (MacDougall 2009:58), exploring interpersonal relationships with the camera.

MacDougall thus concludes that “anthropologists and filmmakers invented, more or less separately, a way of looking at the world that involved repositioning themselves and their audiences imaginatively in relation to their subjects; and second, that as far as visual anthropology was concerned, these two inventions remained almost completely isolated from one another for a very long period, until they began to converge after the Second World War” (MacDougall 2009:61). “Rouch and Marshall believed that visual anthropology could and should do more than simply record what was in front of the camera. They were after the invisible content of the scenes they filmed, both in terms of the sense of space they conveyed and the experience of individuals” (MacDougall 2009:62).

There are two points in MacDougall’s argument which might have been elaborated further and which I find interesting. The first one is that of ‘contamination’ of the photographic media by popular entertainment, which was possibly one of the reasons why anthropologists tended not use this media at the beginning of the century. For me this line of thinking resembles the discussion about the concept of ‘culture’, which is not only criticized for being essentializing and bounding, but is also portrayed as being misused, meaning anything and everything and thus turning into a ‘lay’ concept.

This is, I believe, one of the core problems. As anthropology struggles continually with the problem of its own authority, it necessarily creates boundaries between the ‘commonsense’ and the ‘scientific’. Once ‘culture’, ‘photography’ or ‘motion picture’ is connected with the masses or ‘laymen’, the ‘science’ tries to distance itself from it, implicitly claiming a superior ‘scientific’ version of reality.

However, I believe that this attitude can turn out to be counterproductive. What is rather the issue in the case of anthropological or ethnographic photography and film is how to transmit the ethnographic knowledge pictorially and how to rethink the modes of representation, while not merely reproducing the archetype of the ‘documentary film’.

The visual anthropology today, though better off than at the beginning of the 20th century, is still perceived as a marginal discipline. Nevertheless, I believe that anthropology has a lot to gain from the visual field of experience and from rethinking of the visual modes of its representation.

The second point which MacDougall makes and which I find important is that of the turn towards the focus on the abstract structures and relations of social systems, which have dissociated them from the obvious relationships with the material, which led to the surpassing of the material in anthropological writings. Though the focus on the social dimension is no doubt the core of anthropology, I believe that we can get more of it by acknowledging the material and visual dimension of our social lives and by trying to use the methods of visualization innovatively when writing our monographs.

At the same time, I believe that we have to be cautious when dealing with the visual, so that it does not become overwhelming, and in turn reducing the focus on the social. What we need to focus on is rather the dialectics of the social and the material, depicting it in terms of both writing and visualizing.


This was the first part of the review of Photography, Anthropology and History. To be continued during this week! (Update: Here is part II: Colonialism, racism and visual anthropology in Japan)

>> more information about the book

>> read the introduction by Elizabeth Edwards and Christopher Morton

More videos:

Interview with Jean Rouch

In memory of John Marshall

John Marshall, In Memory

Film by David MacDougall

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Anthropology, photography and racism

When filming people became possible, anthropologists began to drift away from it. Though better off than at the beginning of the 20th century, the visual anthropology today is still perceived as a marginal discipline, Tereza Kuldova writes in the first…

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Exploring the honor culture of social media

How can businesses profit from social media? How does social media challenge what is regarded as “value” in the business world? Anthropologist Lene Pettersen discusses these and other questions in her paper “The impact of social media for business“.

Lene Pettersen, one of the few web2.0-anthropologists in Scandinavia, sent me this article that she previously has published on Slideshare

She writes:

‘Value’ in a strong economic sense is challenged by social media as a door opener for influence that the organizations should take seriously. (…) The market is a part of individual and collective projects where emotions and identities are expressed, and can therefore not be defined by monetary values alone (Olsen 2003). (…)
The virtual market isn’t a huge collection of passive consumers; it is represented by networks of people having meaningful dialogues and interaction with both each other and the businesses as such, and represents new ways of market power. (…) By mapping different social media applications that are used for interaction we will receive great insight of benefits from different social media tools, technology as such and give important knowledge of how social media can be used by companies and organizations for innovation.

For businesses to be successfull they have to establish a good reputation. She quotes anthropologist Tian Sørhaug who states that “we no longer can divide production from consumption, because it is difficult to separate the person and the product. In these online times we all are dependent on our reputation.”

Pettersen draws our attention to a kind of “honor culture” among bloggers and compares it to the Kula exchange:

In social media we can recognize how highly respected bloggers receive respect from others. In parallel to honor cultures, where public reputation is more important than one’s self esteem, bloggers achieve huge respect within their community (Pettersen 2009). Anette Weiner showed in her studies of the Trobriand people how transaction of the kula (a type of shell) with people’s kula network didn’t have a solely economic value, but that knowledge, high status, and even sorcery help kula players claim success and circulate their fame (Weiner 1988:156).

>> download the paper (pdf)

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How can businesses profit from social media? How does social media challenge what is regarded as "value" in the business world? Anthropologist Lene Pettersen discusses these and other questions in her paper "The impact of social media for business".

Lene Pettersen,…

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Digital Anthropology Report: Attitudes to technology = basis of future class divides

How do people in Britain use the internet? How do they behave online? The new Digital Anthropology Report. The Six Tribes of Homo Digitalis gives some answers.

The British communication company Talk Talk sent researchers from the University of Kent into the homes of people around the UK to ask them questions about their attitudes towards digital technology and to watch them use it. They also commissioned anthropology professor David Zeitlyn to analyse the findings.

They found that “homo digitalis” consists of Six Tribes with very different attitudes, usage patterns and modes of behaviour. Some of these tribes have embraced technology and put it at the centre of their lives. For other tribes, “the internet” is a rather frightening jungle.

The E-ager Beavers are the largest tribe by quite a distance, with 29% of the UK adult population. They use the internet heavily, but they are more passive users. They lack the confidence or the drive to get involved with uploading their own content or producing their own blogs.

The Timid Technophobes are the second largest group (23%). They have only limited internet skills and will only use it when they really need to. They still prefer to use pen and paper and prefer to send and receive letters. They don’t read blogs and are not interested in facebook either.

The tribe of the Digital Extroverts (9%) consists of people who are “always-on”. They are active bloggers, use twitter, flickr etc. “Regularly updating their online profile is as much a part of their daily routine as eating.” The ability to interconnect and share data is a prerequisite.

According to Zeitlyn, your willingness to embrace technology and integrate it into your life will dictate your success in life far more than your social class will. As class structures change quickly, he writes in his analysis, the extent to which people use social networking and promote themselves online will become more important in determining their careers than what school or university they went to.

>> read the whole report (nice presentation with quiz and videos!)

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How do people in Britain use the internet? How do they behave online? The new Digital Anthropology Report. The Six Tribes of Homo Digitalis gives some answers.

The British communication company Talk Talk sent researchers from the University of Kent…

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Ethnographic Study: Social Websites Important For Childhood Development

Many adults worry that children are wasting time online, texting, or playing video games. In the first in-depth ethnographic study of its kind, researchers of the Digital Youth Project found that the digital world is creating new opportunities for youth to grapple with social norms, explore interests, develop technical skills, and experiment with new forms of self-expression.

According to the report, youth could benefit from educators being more open to forms of experimentation and social exploration. Rather than assuming that education is primarily about preparing for jobs and careers, the researchers question what it would mean to think of it as a process guiding youths’ participation in public life more generally.

The report was presented at the annual meeting of the American Anthropological Association in San Francisco and is availbable online, as anthropologist Mizuko Ito, who lead the research, announced on her blog.

The major findings:

Youth use online media to extend friendships and interests.
They can be always “on,” in constant contact with their friends through private communications like instant messaging or mobile phones, as well as in public ways through social network sites such as MySpace and Facebook. With these “friendship-driven” practices, youth are almost always associating with people they already know in their offline lives. The majority of youth use new media to “hang out” and extend existing friendships in these ways.

Youth engage in peer-based, self-directed learning online.
In both friendship-driven and interest-driven online activity, youth create and navigate new forms of expression and rules for social behavior. By exploring new interests, tinkering, and “messing around” with new forms of media, they acquire various forms of technical and media literacy. By its immediacy and breadth of information, the digital world lowers barriers to self-directed learning.

New media allow for a degree of freedom and autonomy for youth that is less apparent in a classroom setting. Youth are often more motivated to learn from peers than from adults. Their efforts are also largely self-directed, and the outcome emerges through exploration, in contrast to classroom learning that is oriented by set, predefined goals.

“This was a large ethnographic project by far the most challenging and rewarding research project I’ve undertaken so far”, Mizuko Ito writes. She is particularly proud of the shared report, which was “a genuinely collaborative effort, co-authored by 15 of us on the team, and including contributions from many others”:

We took a step that is unusual with ethnographic work, of trying to engage in joint analysis rather than simply putting together an edited collection of case studies. We spent the past year reading each others interviews and fieldnotes, and developing categories that cut across the different case studies. Each chapter of the book incorporates material from multiple case studies, and is an effort to describe the diversity in youth practice at it emerged from a range of different youth populations and practices.

>> read more on Mizuko Ito’s blog

>> download the report

The report received a lot of media attention, see among others the San Francisco Chronicle and the Boston Herald

SEE ALSO:

Ethnographic study: Social network sites are “virtual campfires”

Ethnographic Study on “Digital Kids”

Technologies of the Childhood Imagination- new text by anthropologist Mizuko Ito

Cyberanthropology: “Second Life is their only chance to participate in religious rituals”

From housewife to mousewive – Anthropological study on women and Internet

Ethnographic Study About Life Without Internet: Feelings of Loss and Frustration

Interview with Michael Wesch: How collaborative technologies change scholarship

The Internet Gift Culture

Many adults worry that children are wasting time online, texting, or playing video games. In the first in-depth ethnographic study of its kind, researchers of the Digital Youth Project found that the digital world is creating new opportunities for youth…

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In Norwegian TV: Indian tribe paid to go naked to appear more primitive

(Norwegian version) In the reality program «Den store reisen» (Ticket to the tribes), a Norwegian family moved in with Waorani-indians in Banemo, Ecuador. The TV-pictures show people who go naked and live “primitively”. What the TVstation NRK fails to mention, is that they pay the Indians to take off their western clothes during filming, the magazine Ny Tid (New Times) reports.

NRK wanted to present the Indians as more different from Norwegians as they in reality are.

Many anthropologists criticized the program. One of them is Laura Rival from the Centre for International Development at Oxford University. She has studied the Waorani tribe since 1989 and was in the village of Banemo when the Belgian version of the series was recorded:

The Waorani take their clothes off just for these programmes. I know them. They never walk around naked in groups any longer, it’s only for tourists and reality shows.

There were too many modern elements that disturbed things in the village where they really live.

These programmes are built on the same ideas that the west has had for 400-500 years: find the last people in the wild and live with them. The TV companies are only interested in recreating western myths. This is very patronising and gives a false idea of their differences.”

NRK has not problem admitting that parts of the series have been staged: “We are not pretending this is a “fly on the wall” documentary. Reality programs are always a mixture of fiction and reality.

But on the NRK website, the fiction is presented as reality. “The Waorani go around naked. The men’s penises are tied to their bodies with string,” says NRK’s website.

The Waorani have taken part in a large number of reality programmes. The BBC’s Tribal Wives and several countries’ versions of Ticket to the Tribes were filmed in the area.

Read the whole story in these two articles which I have based my summary on:

NORWAY: “Naked bluff” on Primetime TV (Galdu – Resource Centre for the Rights of Indigenous Peoples 19.9.08)

Indian bluff on NRK: Natives turned out not to be so primitive after all (Stavanger Aftenblad, 19.9.08)

LINKS UPDATED 9.7.2019

We’ve had many similar stories before:

“Tribal wives” – Pseudo-anthropology by BBC?

Primitive Racism: Reuters about “the world’s most primitive tribes”

“Good story about cannibals. Pity it’s not even close to the truth”

The Dictionary of Man: Will Bob Geldof and the BBC reproduce racist anthropology?

On Savage Minds: Debate on the Construction of Indigenous Culture by Anthropologists

(Norwegian version) In the reality program «Den store reisen» (Ticket to the tribes), a Norwegian family moved in with Waorani-indians in Banemo, Ecuador. The TV-pictures show people who go naked and live "primitively". What the TVstation NRK fails to mention,…

Read more