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Pregnancy and baby apps, smart home devices: Anthropologist shows how surveillance capitalism targets children


When we are online we are constantly being watched and tracked. A huge industry has evolved to build profiles about us so that they can predict and influence our behavior – to make us buy products or vote for a specific politician. Our personal behavioural data is the new oil. We are living in [an age of surveillance capitalism](https://en.wikipedia.org/wiki/The_Age_of_Surveillance_Capitalism), as scholar [Shoshana Zuboff](https://en.wikipedia.org/wiki/Shoshana_Zuboff) explains in her famous and very disturbing book from 2018 (that I am currently listening).

The good news is that more and more people have become aware of this threat to privacy and democracy and try to move away from companies and services that operate within this surveillance economy (Google, Microsoft, Amazon, Zoom etc) and never browse the web without an ad- and tracking blocker.

It is also good news that anthropology has become engaged in this struggle. Anthropologist [Veronica Barassi](https://childdatacitizen.com/about/) for example has published a book a few weeks ago about how even small children and babies are tracked, how their personal information is collected, archived, sold, and aggregated into unique profiles that can follow them across a lifetime. It is called [Child Data Citizen. How Tech Companies Are Profiling Us from before Birth](https://mitpress.mit.edu/books/child-data-citizen).

Her goal was not only to understand but “to empower parents to seek legal change”, she writes in the introduction:

> I wrote this book for my daughters, my family, and all the parents and families I met in this life-changing and personal research journey. I owe them everything. Their stories, their thoughts, and their everyday experiences have shaped my understanding of the injustice of surveillance capitalism. They made this book possible; they inspired me, questioned me, surprised me, and reminded me of why we need publicly engaged ethnographic research.
(…)

> Governments must step up and recognize that our data rights are tightly interconnected with our civil rights; as parents we need to start working together as collectives, organizations, and institutions to demand a political change.

The anthropologist is mother of two young girls. The idea for this book (and three year research project) came to her, when she realized that there are “vast—almost unimaginable—amounts of data traces that are being produced and collected about children”:

> Not only my fellow peers (and myself included) were recording important medical data on mobile apps, but we were extensively sharing photos of our children online through public and private social media platforms. (…)

> Hence I started wondering: How were children’s data traces produced? How were parents negotiating with online privacy, data mining, and digital profiling? What type of data were companies collecting? Were companies profiling children from before birth?

> After staring my project, I became pregnant with my second daughter (A) and Google knew I was pregnant before my family did!

Positive as well: The anthropologist made a very [informative website](https://www.childdatacitizen.com/) that also include some of her [research findings](https://childdatacitizen.com/project/research-findings/) and useful [background information](https://childdatacitizen.com/project/things-to-know/) and a [blog](https://childdatacitizen.com/news/). (I could not find any practical tips and information about tools and alternatives, though, I hope she will add them in future posts. Personally I learned a lot by visiting Reddit’s subreddits [Privacytoolsio](https://old.reddit.com/r/privacytoolsIO/) and [selfhosted](https://old.reddit.com/r/selfhosted/)).

She received some media attention, see among others the first review of the book [An anthropologist investigates how data surveillance intersects with the 21st-century family](https://mitpress.mit.edu/books/child-data-citizen “An anthropologist investigates how data surveillance intersects with the 21st-century family”) (Kate Eichhorn, ScienceMag 16.12.2020), [Call for smart home devices to bake in privacy safeguards for kids](https://techcrunch.com/2018/09/18/call-for-smart-home-devices-to-bake-in-privacy-safeguards-for-kids/) (Techcrunch 19.9.2018) and [Children ‘need protection’ from AI home devices that collect and share their data](https://www.telegraph.co.uk/technology/2018/09/19/children-need-protection-ai-home-devices-collect-share-vast/) (Telegraph 19.9.2018) about her earlier report [Home Life Data and Children’s Privacy](https://childdatacitizen.com/home-life-data-childrens-privacy/).

There are [several open access articles](https://journals.sagepub.com/action/doSearch?target=default&ContribAuthorStored=Barassi,+Veronica) by her, and below you will find an [11 minute-Ted Talk](https://www.ted.com/talks/veronica_barassi_what_tech_companies_know_about_your_kids), and she is [active on Twitter](https://twitter.com/veronicabarassi).

**SEE ALSO:**

[Ethnographic Study: Social Websites Important For Childhood Development](https://www.antropologi.info/blog/anthropology/2008/ethnographic_study_social_websites_impor) (antropologi,info 24.11.2008 – from old times before the age of surveillance capitalism)

When we are online we are constantly being watched and tracked. A huge industry has evolved to build profiles about us so that they can predict and influence our behavior - to make us buy products or vote for a…

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Dissertation: Why kids embrace Facebook and MySpace

After 30 months ethnographic fieldwork on Facebook, MySpace and other social networking sites, danah boyd has finally completed her PhD-thesis and put it online. Although she is no anthropologist, she seems to have worked like an anthropologist. Her thesis is relevant reading for anybody who is interested in the anthropology of childhood – especially in children’s relations to adults.

For children spend so much time on Facebook or MySpace (“networked publics”) partly because they are marginalized in their society by adults, she explains in the concluding chapter:

One of the most notable shifts I observed in the structural conditions of today’s teens, compared to those of earlier decades, involves their limited opportunities for unregulated, unstructured social interaction.
(…)
When asked, teens consistently reported that they would prefer to socialize in physical spaces without constant parental oversight. Given that this is not an option for many of them and that many have more access to networked publics than to unmediated public spaces, social network sites are often an accepted alternative.
(…)
Their desire to connect with others is too frequently ignored or disregarded, creating a context in which many must become creative in making space for maintaining connections outside the control of adults. (…) Through the use of technology, teens are able to socialize with others from inside the boundaries of their homes. This presents new freedoms for teens, but it also provokes new fears among adults.

The teen years are marked by an interest in building new connections and socializing broadly. Online-activites are extensions of offline-activites. Teens’ engagement with social network sites reveals a continuation of earlier practices inflected in new ways, she writes.

My findings show that teens are drawn to social media collectively and that individuals choose to participate because their friends do. The appeal is not the technology itself—nor any particular technology— but the presence of friends and peers.

boyd draws many interesting parallels and comparisons:

Baudelaire’s Parisian flâneur enters the public to see and be seen. Teenagers approach publics in a similar vain. Like the flâneur, teens use fashion to convey information about their identities.
(…)
Teens have long struggled to find a place for themselves; they have consistently formed counterpublics within broader structures. Yet when they do, adults typically demonize them, the identity markers they use, and the publics they co-opt. The demonization of MySpace is akin to the demonization of malls and parking lots that took place when I was growing up.

The inability to access publics is an explicit reminder of teens’ marginalized position within society according to danah boyd:

When well-intentioned parents limit access to publics out of fear of potential dangers, they fail to provide their children with the tools to transition into adult society. This may have other unexpected consequences, including isolating teens from political life and curbing their civic engagement. I believe that the practice of maximum control and restrictions infantilizes teenagers, making them more dependent on or resentful of adults and adult society.
(…)
In learning how to make sense of publics that are different from those with which their parents are comfortable, teenagers reveal valuable techniques for interpreting and reworking publics. Their experiences provide valuable insight for understanding how publics are transformed by structural forces.
(…)
The key is for adults, and society more broadly, to engage with these issues and help guide teens in making healthy decisions that allow them to leverage social media in positive ways as part of their everyday lives.

>> download the thesis via danah boyd’s blog

Her thesis reminded me of Mari Rysst’s thesis on the (presumed) “sexualisation of childhood” and the notion of the “pure childhood”.

I’ve only read the last chapter of boyd’s thesis.

By the way: As a famous blogger, danah boyd’s blog post on her thesis has received more than 40 comments within two days. Furthermore, there a numerous blog posts about her thesis already.

SEE ALSO:

Ethnographic Study: Social Websites Important For Childhood Development

Ethnographic study: Social network sites are “virtual campfires”

Ethnographic research on Friendster’s online communities

Cyberanthropology: “Second Life is their only chance to participate in religious rituals”

Danah Boyd on Open Access: “Boycott locked-down journals”

After 30 months ethnographic fieldwork on Facebook, MySpace and other social networking sites, danah boyd has finally completed her PhD-thesis and put it online. Although she is no anthropologist, she seems to have worked like an anthropologist. Her thesis is…

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Dissertation: Sexualisation of childhood?

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Tight jeans and short tops for seven year-old girls? When anthropologist Mari Rysst was out shopping clothes for her then seven year-old daughter she – to her dismay – mostly found clothes which imitated the teenage look. Seven years later she published her doctoral thesis “I want to be me. I want to be kul” An anthropological study of Norwegian preteen girls in the light of a presumed ‘disappearance’ of childhood.

In the introduction Rysst explains:

This study aims to explore gender constructions, sexuality and peer relationships among preteen Norwegian girls in the light of a presumed “disappearance” of childhood. The focus is on whether girls’ everyday lives are affected by what is currently expressed as the “sexualisation of childhood”. The sexualization of childhood forms part of the wider preoccupation that “childhood” is disappearing, as inferred by the above quotation.

But these fears seem to be exaggerated, she concludes:

By doing participant observation over a two year period in two school settings in Oslo, I concluded that the sexualisation of childhood exists in their social contexts and wider milieu, but does not dominate their overall everyday practices and mixed- gender relationships. These are still filled with sports activities and different forms of both traditional and particular play.

Most importantly, the ultimate indication of any (senior) sexualisation, how they “do love”, still qualifies as variants of “play”, not as older heterosexual practices. This is so because the love relationships are performed according to strict norms or rules. In the first place, they are directed and followed up by the peer community. In the second place, they are a collective rather than a private affair, and lastly, they include a minimum of physical intimacy. (…) The study shows how the subject positions of the kul and of girlfriend/boyfriend did not relate to images of the sexy before the peer group had reached puberty (being aware of individual exceptions).

The notion of the “pure childhood” is,she writes, rather Western – and paradoxical:

Understanding children and childhood in developmental terms has so far meant that children have to be protected from the “evils” of adult society (sex, drugs and violence) in order to become healthy adults. In particular, the positive potential of children can only be realized if they are not “spoiled” (too early) by the “impure” adult world.

In this lies a moral paradox: The ideal, pure childhood is not to involve a preparation for what children will inevitably be confronted with as youths and adults. The paradox is historically and culturally specific, having its roots in the Enlightenment and Rousseau’s perception of children as “pure” or “innocent” (Ariés 1962, James, Jenks and Prout 1998).

>> download the thesis

Mari Rysst has been several times in Norwegian media, see among others my post in Norwegian Doktorgrad: Barn mer opptatt av tauhopping enn G-streng

SEE ALSO:

Transforming the Anthropology of Childhood – Anthropology News April

New book critizises ethnographic methods in market research on children

“We want children to be their own ethnographers”

Anthropologist calls for a greater appreciation of child labor

Technologies of the Childhood Imagination- new text by anthropologist Mizuko Ito

Ethnographic Study: Social Websites Important For Childhood Development

cover

Tight jeans and short tops for seven year-old girls? When anthropologist Mari Rysst was out shopping clothes for her then seven year-old daughter she - to her dismay - mostly found clothes which imitated the teenage look. Seven years later…

Read more

The anthropology of children, war and violence

Baktay trying to sell eggs so that she can buy a notebook

What impact has war on children? What has anthropology to say on this? This autumn I watched the movie “Buddha collapsed out of shame” by the Iranian film maker Hana Makhmalbaf. It tells the story of children who reproduce the violence of the adults. For me, it was the most impressive movie of the film festival Films from the South (Film fra Sør) in Oslo. Makhmalbaf won the Silver Mirror, Films from the South’s main award.

– This is no funny movie. I hope you’ll feel the pain and the suffering, said the 19 year old director before the screening in Oslo.

Five year old Baktay dreams of going to school. But her family is poor. When Baktay finally managed to sell the eggs of the family’s chicken and was able to buy a notebook, she gets attacked by boys who play war where they are the Taliban. The boys rip pages from her book, put a paper bag on her head, thread to stone her and to bury her alive. For girls aren’t allowed to go to school, and they must not show their hair.

In an interview on her own homepage, Hana Makhmalbaf says:

By showing today’s picture of Afghanistan, I tried to depict the effects of the recent years’ violence on the country. So that the adults could see how their behavior affects the younger generation.
(…)
First, it was the Russian communists, then the Taliban showed up, and now the Americans. One was communist, the other Muslim and the last one either atheist or Christian. But they all had one thing common, and that was “Violence”. And this violence has been injected over and over from three different groups into the culture of the people in this country so strongly that you can see it in their children’s play.

"Taliban" boys attack Baktay

“Buddha collapsed out of shame” was reviewed (among others) by The Hollywood Reporter, The Guardian, The Epoch Times and Avuncular American. There are some video clips online as well

The movie reminded me of the thesis by anthropologist Elisabet Eikås about young people trying to rebuilt Afghanistan. Their activism is a continuous struggle with the structures of the society that they tend to reproduce.

In Children, War and Nation: Croatia 1991-4, anthropologist Maja Povrzanovic also writes about how children reproduce the adults’ behavior (in this case the Balkan war) in their daily life:

In winter 1991-2, my son Martin, who was two-and-a-half then, constantly built, ruined, rebuilt and ruined again his Duplo-buildings in a very aggressive way, claiming he was ‘playing Vukovar’. (…) In autumn 1993, in my son’s very first minute at kindergarten, a boy approached him with a toy airplane, making noise and boasting: ‘I am shooting the Serbs!’ On christmas Eve 1993, Martin wanted to decorate our Christmas tree with his toy guns (p84/85).

But it seems that children, violence and war is an underresearched topic.

“Descriptive work on children experience violence, in general, is better developed than theoretical frameworks are to explain the causes or consequences of such violence”, Jill E. Korbin writes in her article “Children, Childhoods, and Violence” in the Annual Review of Anthropology 2003.

She notes that for a long time, children’s own voices and perspectives have been largely absent from the anthropological literature on childhood and violence.

Also in a more recent paper, anthropologist Jason Hart and Bex Tyrer remark that there is a lack of anthropological studies on children and war:

To date, the majority of research on children and war has come from the fields of medicine, psychiatry and psychology. This has included a heavy emphasis on “trauma” and pathology, with a more general body of literature exploring the individual’s physical, emotional and psychological nature of suffering.

Although these issues are obviously very significant, the wider societal dimensions of conflict – namely how war pervades institutions, political structures, culture, economy and communication systems – have been overlooked.

They quote Jo Boyden and Jo de Berry who write:

[War] does not just cause psychosocial and emotional harm, but also attacks the most fundamental conditions of sociality, endangering social allegiances and confidence, and drastically reducing social interaction and trust.

The researchers call for childrens’ participation in the research process:

The involvement of children directly in research activities represents an important move away from traditional approaches, according to which children are solely the objects of enquiry. A growing number of advocates now argue that children’s active participation in research is both a means to improve the quality and relevance of the data and make children themselves more visible within a particular community or within the broader society.

Such participation can also improve a child’s ability to communicate her/his views and acquire new knowledge. In this way participatory research can contribute to children’s empowerment.

Both Hart, Tyrer and Korbin stress that children do not only reproduce what they see and experience. They are not necessarily victims but they are active agents as well. Children’s involvement in political-military action (children as soldiers etc) are not solely the result of compulsion, coercion, and brainwashing. Hart and Tyrer write:

Few authors have shown willingness to consider the possibility that, in some situations, young people may engage with military groups as a reasoned strategy – as the most desirable option within the range of choices available. They may also enrol out of social and political concern.

They conclude:

Without denying the existence of trauma and without refuting the idea that the young may be victimised, we should learn more about the strategies children employ to deal with their adverse circumstances and maintain material, psychological, emotional and physical wellbeing.

While most literature that I’ve found is not accessibe for the public, their paper Research with Children Living in Situations of Armed Conflict: Concepts, Ethics & Methods is freely available. It is one of the Refugee Studies Centre Working Papers

SEE ALSO:

Thesis: The limits of youth activism in Afghanistan

“We want children to be their own ethnographers”

Transforming the Anthropology of Childhood – Anthropology News April

Play as research method – new Anthropology Matters

Conflict Resolution and Anthropology: Why more scholarship on violence than on peace?

Baktay trying to sell eggs so that she can buy a notebook

What impact has war on children? What has anthropology to say on this? This autumn I watched the movie "Buddha collapsed out of shame" by the Iranian film maker Hana Makhmalbaf. It tells the story of children who reproduce the…

Read more

Ethnographic Study: Social Websites Important For Childhood Development

Many adults worry that children are wasting time online, texting, or playing video games. In the first in-depth ethnographic study of its kind, researchers of the Digital Youth Project found that the digital world is creating new opportunities for youth to grapple with social norms, explore interests, develop technical skills, and experiment with new forms of self-expression.

According to the report, youth could benefit from educators being more open to forms of experimentation and social exploration. Rather than assuming that education is primarily about preparing for jobs and careers, the researchers question what it would mean to think of it as a process guiding youths’ participation in public life more generally.

The report was presented at the annual meeting of the American Anthropological Association in San Francisco and is availbable online, as anthropologist Mizuko Ito, who lead the research, announced on her blog.

The major findings:

Youth use online media to extend friendships and interests.
They can be always “on,” in constant contact with their friends through private communications like instant messaging or mobile phones, as well as in public ways through social network sites such as MySpace and Facebook. With these “friendship-driven” practices, youth are almost always associating with people they already know in their offline lives. The majority of youth use new media to “hang out” and extend existing friendships in these ways.

Youth engage in peer-based, self-directed learning online.
In both friendship-driven and interest-driven online activity, youth create and navigate new forms of expression and rules for social behavior. By exploring new interests, tinkering, and “messing around” with new forms of media, they acquire various forms of technical and media literacy. By its immediacy and breadth of information, the digital world lowers barriers to self-directed learning.

New media allow for a degree of freedom and autonomy for youth that is less apparent in a classroom setting. Youth are often more motivated to learn from peers than from adults. Their efforts are also largely self-directed, and the outcome emerges through exploration, in contrast to classroom learning that is oriented by set, predefined goals.

“This was a large ethnographic project by far the most challenging and rewarding research project I’ve undertaken so far”, Mizuko Ito writes. She is particularly proud of the shared report, which was “a genuinely collaborative effort, co-authored by 15 of us on the team, and including contributions from many others”:

We took a step that is unusual with ethnographic work, of trying to engage in joint analysis rather than simply putting together an edited collection of case studies. We spent the past year reading each others interviews and fieldnotes, and developing categories that cut across the different case studies. Each chapter of the book incorporates material from multiple case studies, and is an effort to describe the diversity in youth practice at it emerged from a range of different youth populations and practices.

>> read more on Mizuko Ito’s blog

>> download the report

The report received a lot of media attention, see among others the San Francisco Chronicle and the Boston Herald

SEE ALSO:

Ethnographic study: Social network sites are “virtual campfires”

Ethnographic Study on “Digital Kids”

Technologies of the Childhood Imagination- new text by anthropologist Mizuko Ito

Cyberanthropology: “Second Life is their only chance to participate in religious rituals”

From housewife to mousewive – Anthropological study on women and Internet

Ethnographic Study About Life Without Internet: Feelings of Loss and Frustration

Interview with Michael Wesch: How collaborative technologies change scholarship

The Internet Gift Culture

Many adults worry that children are wasting time online, texting, or playing video games. In the first in-depth ethnographic study of its kind, researchers of the Digital Youth Project found that the digital world is creating new opportunities for youth…

Read more