corporate & business anthropology

Ideas Bazaar – Ethnography and Consultancy

Published on July 7, 2004 by lorenz Posted in anthropology in the news, corporate & business anthropology, websites

London based research-based strategy consultancy using ethnograhic methods. “Ethnographic research is highly suited to telling us what we don’t know about a given subject: it can tell us what really happens and how your product or service really fits into people’s lives. It’s good for bringing lives to life: generating intimacy but also new perspectives.”

Check their articles and weblog!

>>continue

London based research-based strategy consultancy using ethnograhic methods. "Ethnographic research is highly suited to telling us what we don't know about a given subject: it can tell us what really happens and how your product or service really fits into…

An anthropologist finds insight into Japan’s bad-loan crisis

Published on June 13, 2004 by lorenz Posted in anthropology in the news, books, corporate & business anthropology, fieldwork / methods

The Japan Post

“Unless you understand how money is moving about the economy, it is impossible to have any meaningful analysis of a society or its culture; and unless you look at cultural issues, it is difficult to ever understand how a financial system works when it is outside your own culture”, says anthropologist Gillian Tett >>continue (link updated)

The Japan Post

"Unless you understand how money is moving about the economy, it is impossible to have any meaningful analysis of a society or its culture; and unless you look at cultural issues, it is difficult to ever understand how…

Corporate Anthropology: Off with the pith helmets

Published on June 7, 2004 by lorenz Posted in anthropology in the news, corporate & business anthropology

The Economist

Management: The use of anthropologists in technology firms, once a novelty, has now become commonplace. What changed? >>continue

The Economist

Management: The use of anthropologists in technology firms, once a novelty, has now become commonplace. What changed? >>continue

Microsoft hires five anthropologists

Published on June 5, 2004 by lorenz Posted in anthropology in the news, applied anthropology, corporate & business anthropology

Inc Magazine

Nelle Steele is one of five anthropologist-ethnographers that Microsoft hired full-time to conduct a field study. Called “Dawn to Dusk,” the study documents the work habits and thought processes of a species the software behemoth had never before tried to understand: owners and employees of small businesses >>continue

Inc Magazine

Nelle Steele is one of five anthropologist-ethnographers that Microsoft hired full-time to conduct a field study. Called "Dawn to Dusk," the study documents the work habits and thought processes of a species the software behemoth had never before tried…

Anthropologists in product design

Published on May 20, 2004 by lorenz Posted in anthropology in the news, books, corporate & business anthropology, design anthropology

The Hindu Business Line

Don’t fool yourself into thinking that consumers want more functionalities, because the opposite could be true. Ethnography can help see changes in the marketplace before they occur by observing the frustrations and enthusiasm of customers to aspects of technology, style, and activity >>continue

The Hindu Business Line

Don't fool yourself into thinking that consumers want more functionalities, because the opposite could be true. Ethnography can help see changes in the marketplace before they occur by observing the frustrations and enthusiasm of customers to aspects…