search expand

Anthropologists in product design

The Hindu Business Line

Don’t fool yourself into thinking that consumers want more functionalities, because the opposite could be true. Ethnography can help see changes in the marketplace before they occur by observing the frustrations and enthusiasm of customers to aspects of technology, style, and activity >>continue

The Hindu Business Line

Don't fool yourself into thinking that consumers want more functionalities, because the opposite could be true. Ethnography can help see changes in the marketplace before they occur by observing the frustrations and enthusiasm of customers to aspects…

Read more