NPR (Radio Interview)
NPR’s Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products. >> continue
NPR (Radio Interview)
NPR's Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products. >> continue
Buisiness Wire / Intel
A new, tech-savvy woman has emerged and Intel calls her “Tif,” short for Technology Involved Female. Tif is closing the technology gender gap, with women at the youngest end of the spectrum actually surpassing men in their intent to purchase a laptop. The survey reveals that women are using computing technology in their daily lives now more than ever.
“Women are a driving force in technology adoption, and it is important for us to understand how women use technology so we can meet their needs, too,” said Dr. Genevieve Bell, a cultural anthropologist with Intel, who observes how people around the world use technology in daily life. >> continue
SEE ALSO
Genevieve Bell – presentation and publications
Culture Matters: An Interview with Genevieve Bell (GoToMedia)
Anthropologists at Intel (TheStarOnline Malaysia)
Buisiness Wire / Intel
A new, tech-savvy woman has emerged and Intel calls her "Tif," short for Technology Involved Female. Tif is closing the technology gender gap, with women at the youngest end of the spectrum actually surpassing men in their…
Ross Teague, Local Tech Wire
Anthropologists take their findings and produce, among other things, a description of the culture of that group or environment. That same cultural interpretation can be a huge help in understanding a business or client group. Understanding how information really flows in an organization, who the gatekeepers of knowledge are, and why people make the choices they do can help make business and product decisions easier. >> continue
Ross Teague, Local Tech Wire
Anthropologists take their findings and produce, among other things, a description of the culture of that group or environment. That same cultural interpretation can be a huge help in understanding a business or client group. Understanding…
Ideas Bazaar
To a cold Stockholm, at the invitation of Ulf Hannerz, Professor of Anthropology at Stockholm university. Together with Mils Hills from the Cabinet Office, I was presenting to the department a few thoughts (1 MB ) on life after a PhD. In the afternoon we ran a workshop for a undergraduates focusing on the skills they have after a few years reading and doing anthropology. >> continue
>> go directly to the presentation: Working Lives: Reflections of a (Commercial)Unbound Anthropologist (pdf, 1MB )
Ideas Bazaar
To a cold Stockholm, at the invitation of Ulf Hannerz, Professor of Anthropology at Stockholm university. Together with Mils Hills from the Cabinet Office, I was presenting to the department a few thoughts (1 MB ) on life after…
RedNova News
Twenty-five years after Alvin Toffler coined the term “Prosumer” in his book The Third Wave, Consumer Anthropologist Robbie Blinkoff says the Prosumer is officially here to stay and that this holiday season is their coming of age. “It is now the producers — companies, manufacturers, marketers and retailers, who need to adapt,” said Blinkoff.
A Prosumer is part producer part consumer. Prosumers are engaged in a creative process of producing a product and service portfolio with guidance from trusted friends – the companies they’ve trusted for years and the new ones they’ve come to love.
“9/11 unleashed a full scale remapping of the cultural landscape. People were and are re-establishing their identities,” said Blinkoff. Prosumer trends include scrapbooking, book clubs and the re-emergence of knitting. In each case, people engage in a activity that connects the actors to membership in larger social circles. Blinkoff points to the I-Pod. It starts with those white headphones, he says, the outward sign that you belong to the I-Pod tribe. >> continue
RedNova News
Twenty-five years after Alvin Toffler coined the term "Prosumer" in his book The Third Wave, Consumer Anthropologist Robbie Blinkoff says the Prosumer is officially here to stay and that this holiday season is their coming of age. "It is…