London based research-based strategy consultancy using ethnograhic methods. “Ethnographic research is highly suited to telling us what we don’t know about a given subject: it can tell us what really happens and how your product or service really fits into people’s lives. It’s good for bringing lives to life: generating intimacy but also new perspectives.”
London based research-based strategy consultancy using ethnograhic methods. "Ethnographic research is highly suited to telling us what we don't know about a given subject: it can tell us what really happens and how your product or service really fits into…