TIF - a new tech-savvy woman has emerged

Buisiness Wire / Intel

A new, tech-savvy woman has emerged and Intel calls her "Tif," short for Technology Involved Female. Tif is closing the technology gender gap, with women at the youngest end of the spectrum actually surpassing men in their intent to purchase a laptop. The survey reveals that women are using computing technology in their daily lives now more than ever.

"Women are a driving force in technology adoption, and it is important for us to understand how women use technology so we can meet their needs, too," said Dr. Genevieve Bell, a cultural anthropologist with Intel, who observes how people around the world use technology in daily life. >> continue

SEE ALSO
Genevieve Bell - presentation and publications
Culture Matters: An Interview with Genevieve Bell (GoToMedia)

Anthropologists at Intel (TheStarOnline Malaysia)