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Food company works with anthropologists for ad-campaign

AP/ The News-Sentinel

Tyson Foods Inc. introduced what company officials said would be the largest ad campaign in its history to analysts Wednesday, making major changes in its advertising approach and highlighting its lines of prepared food products.

Bob Corscadden, Tyson’s chief marketing officer, said the company worked with cultural anthropologists to understand the food wants and needs of different demographics to better know how to market its full range of products and highlight the importance of protein as body fuel. >>continue

AP/ The News-Sentinel

Tyson Foods Inc. introduced what company officials said would be the largest ad campaign in its history to analysts Wednesday, making major changes in its advertising approach and highlighting its lines of prepared food products.

Bob Corscadden, Tyson's chief…

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Schweizer machen: Basels Integrationspolitik in der Diskussion

Die Weltwoche

Basels Integrationspolitik gilt als vorbildlich. Nächste Woche präsentiert die Regierung ein Gesetz, das gar Sanktionen bei Nichtanpassung ermöglicht. Doch nach den jüngsten Gewalttaten von Ausländern bleibt die Bevölkerung misstrauisch. In die Kritik geraten ist somit auch die bis anhin viel gerühmte Integrationspolitik der Stadt. Ihr zugrunde liegt ein 27-seitiges Leitbild, 1999 von einer Ethnologin der lokalen Universität entworfen und 2001 vom Grossen Rat mit deutlicher Mehrheit abgesegnet. >>weiter

Die Weltwoche

Basels Integrationspolitik gilt als vorbildlich. Nächste Woche präsentiert die Regierung ein Gesetz, das gar Sanktionen bei Nichtanpassung ermöglicht. Doch nach den jüngsten Gewalttaten von Ausländern bleibt die Bevölkerung misstrauisch. In die Kritik geraten ist somit auch die bis anhin…

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New Research Study about Traditional Folk Knowledge related to Plants in Albania

OneWorld Southeast Europe

The overall goal of this project is to provide information, data and instruments to NGOs and policy makers about the persistence of high-quality folk know-hows on local plant foods and herbal medicines, which could be used in the future for promoting and implement eco-touristic activities and for improving bio-cultural conservation and rural development of Northern Albania, especially in the framework of the initiative “Balkan Peace Park” project..

It will be used traditional methodologies of the social and cognitive anthropology, and ethnobiology as well. >>continue

OneWorld Southeast Europe

The overall goal of this project is to provide information, data and instruments to NGOs and policy makers about the persistence of high-quality folk know-hows on local plant foods and herbal medicines, which could be used in the…

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Ricksha art as political indicator in Bangladesh

Anthropologist Joanna Kirkpatrick, Outlook India

Much has been written on jihadism, terrorist training camps and anti-secularism, but so far none of the published material has ever provided grass-roots evidence of where public opinion, the views of the chhoto lok, stand. Yet these are the very people the jihadis and worse are so successful in organizing.

Thus, it behooves analysts to take a look at the rickshas, an important source of visual revelations on public opinion. Ricksha pictures tend to be ignored by the gentry as vulgar and not art, but my years of research on ricksha art have shown me all too clearly what the common man in the streets has on his mind >>continue

SEE ALSO:
Kirkpatrick’s website about The Ricksha Art of Bangladesh (great pictures!)

Anthropologist Joanna Kirkpatrick, Outlook India

Much has been written on jihadism, terrorist training camps and anti-secularism, but so far none of the published material has ever provided grass-roots evidence of where public opinion, the views of the chhoto lok, stand. Yet…

Read more

Antropologer som konsulenter – i Sverige siden 1998

Som i Norge var det to kvinner som har grunnlagt et antropologisk konsulentbyrå i Sverige. KulturDialog består av antropologene Eva Sennemark og Anette Moberg. De har holdt på siden 1998 og spesialisert seg på konsulenttjenester i helse- og integreringsspørsmål samt bistandsarbeid.

“Vi använder oss av kvalitativa metoder som djupintervjuer, fokusgrupper, deltagande observation och berättelseanalyser. Undersökningsmetoderna bygger på dialog med de berörda personerna och betonar därmed ett brukar- och inifrånperspektiv.” – Gå til KulturDialogs hjemmeside

SE OGSÅ:
Vår spesial om antropologer i næringslivet

Som i Norge var det to kvinner som har grunnlagt et antropologisk konsulentbyrå i Sverige. KulturDialog består av antropologene Eva Sennemark og Anette Moberg. De har holdt på siden 1998 og spesialisert seg på konsulenttjenester i helse- og integreringsspørsmål samt…

Read more