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fieldwork / methods

Getting research data via the web

Published on by lorenz Posted in anthropology in the news, fieldwork / methods

Daniel M.T. Fessler, Asst. Prof. of Anthropology at the
University of California, Los Angeles, writes to me and tells about his research method. Together with his students, he runs anthropology studies and experiments on the Web. He writes: “Folks generally find participation in our studies thought-provoking, fun, or at least better than a poke in the eye with a number 2 pencil.” You can take a look at his site here

Daniel M.T. Fessler, Asst. Prof. of Anthropology at the
University of California, Los Angeles, writes to me and tells about his research method. Together with his students, he runs anthropology studies and experiments on the Web. He writes: "Folks generally find…

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New Research Study about Traditional Folk Knowledge related to Plants in Albania

Published on by lorenz Posted in anthropology in the news, culture traditions, Europe, fieldwork / methods, medical anthropology / ethnobothany

OneWorld Southeast Europe

The overall goal of this project is to provide information, data and instruments to NGOs and policy makers about the persistence of high-quality folk know-hows on local plant foods and herbal medicines, which could be used in the future for promoting and implement eco-touristic activities and for improving bio-cultural conservation and rural development of Northern Albania, especially in the framework of the initiative “Balkan Peace Park” project..

It will be used traditional methodologies of the social and cognitive anthropology, and ethnobiology as well. >>continue

OneWorld Southeast Europe

The overall goal of this project is to provide information, data and instruments to NGOs and policy makers about the persistence of high-quality folk know-hows on local plant foods and herbal medicines, which could be used in the…

Read more

Ricksha art as political indicator in Bangladesh

Published on by lorenz Posted in anthropology in the news, art, Asia, fieldwork / methods

Anthropologist Joanna Kirkpatrick, Outlook India

Much has been written on jihadism, terrorist training camps and anti-secularism, but so far none of the published material has ever provided grass-roots evidence of where public opinion, the views of the chhoto lok, stand. Yet these are the very people the jihadis and worse are so successful in organizing.

Thus, it behooves analysts to take a look at the rickshas, an important source of visual revelations on public opinion. Ricksha pictures tend to be ignored by the gentry as vulgar and not art, but my years of research on ricksha art have shown me all too clearly what the common man in the streets has on his mind >>continue

SEE ALSO:
Kirkpatrick’s website about The Ricksha Art of Bangladesh (great pictures!)

Anthropologist Joanna Kirkpatrick, Outlook India

Much has been written on jihadism, terrorist training camps and anti-secularism, but so far none of the published material has ever provided grass-roots evidence of where public opinion, the views of the chhoto lok, stand. Yet…

Read more

Spotting the fieldworker in the field

Published on by lorenz Posted in Africa, anthropology (general), anthropology in the news, fieldwork / methods

Gabriel Klaeger, eloweb.nl

While the ethnographic fieldworker is famous for producing countless photographic impressions of his own field, the documentary evidences of his presence and involvement in the research process are rather scarce. Hence, this ‘Cherchez le Chercheur’ series presents photographs which focus on one essential element of the fieldwork setting: the researcher himself.

The following pictures stem from my fieldwork project carried out in Kyebi (Akyem Abuakwa, Eastern Region/Ghana) in 2002. >>continue

(via ethno::log)

Gabriel Klaeger, eloweb.nl

While the ethnographic fieldworker is famous for producing countless photographic impressions of his own field, the documentary evidences of his presence and involvement in the research process are rather scarce. Hence, this ‘Cherchez le Chercheur’ series presents photographs…

Read more

Anthropologist gets paid for hanging out in bars

Published on by lorenz Posted in anthropology in the news, applied anthropology, corporate & business anthropology, fieldwork / methods

Fast Company Magazine

Girl walks into a bar. Says to the bartender, “Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner.” No joke. The “girl” is Emma Gilding, corporate ethnographer at Ogilvy & Mather, one of the world’s top advertising agencies. Her assignment is to hang out in bars across the country, watching guys knock back beers with their friends.

Since at least the mid-1990s, the advertising industry has been fighting a war on multiple fronts. Some larger firms believe that ethnographic research such as Gilding and Shapira’s can help identify consumers’ emotional hot buttons, allowing them to craft messages with more resonance.

But ethnographic research is not a panacea. For one thing, it’s expensive. The process is time-consuming. Paco Underhill, whose books Why We Buy and Call of the Mall are classics of modern retail ethnography, confesses to a bigger concern: How does this research translate into sales? >>continue

(via Ideas Bazar Blog)

Fast Company Magazine

Girl walks into a bar. Says to the bartender, "Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner." No joke. The "girl" is Emma Gilding, corporate ethnographer at…

Read more