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Vil helst sitte med en sosialantropolog i bilkø

Published on July 26, 2004 by lorenz Posted in antropologi allment, sosialantropologi i Norge, Sverige og Danmark

Litt om antropologenes image ute i verden: På spørsmålet fra Dagsavisens utsendte hvem hun helst ville sette fast i bilkø med, svarer Norway-Cup leder Marianne Øgaard Bergh:

– Et interessant menneske. Jeg har ingen spesielle i tankene, men gjerne en sosialantropolog. Da kunne vi diskutert verdens kulturer, og kommet fram til hvordan vi kunne få fred i verden. I tillegg kunne jeg tenke meg å diskutere miljø og kultur. (Kilde: Dagsavisen, 25.7.04)

Litt om antropologenes image ute i verden: På spørsmålet fra Dagsavisens utsendte hvem hun helst ville sette fast i bilkø med, svarer Norway-Cup leder Marianne Øgaard Bergh:

- Et interessant menneske. Jeg har ingen spesielle i tankene, men gjerne en sosialantropolog.…

Anthropologist gets paid for hanging out in bars

Published on July 25, 2004 by lorenz Posted in anthropology in the news, applied anthropology, corporate & business anthropology, fieldwork / methods

Fast Company Magazine

Girl walks into a bar. Says to the bartender, “Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner.” No joke. The “girl” is Emma Gilding, corporate ethnographer at Ogilvy & Mather, one of the world’s top advertising agencies. Her assignment is to hang out in bars across the country, watching guys knock back beers with their friends.

Since at least the mid-1990s, the advertising industry has been fighting a war on multiple fronts. Some larger firms believe that ethnographic research such as Gilding and Shapira’s can help identify consumers’ emotional hot buttons, allowing them to craft messages with more resonance.

But ethnographic research is not a panacea. For one thing, it’s expensive. The process is time-consuming. Paco Underhill, whose books Why We Buy and Call of the Mall are classics of modern retail ethnography, confesses to a bigger concern: How does this research translate into sales? >>continue

(via Ideas Bazar Blog)

Fast Company Magazine

Girl walks into a bar. Says to the bartender, "Give me a Diet Coke and a clear sight line to those guys drinking Miller Lite in the corner." No joke. The "girl" is Emma Gilding, corporate ethnographer at…

Antropolog: – Torshov er for de tenkende

Published on July 24, 2004 by lorenz Posted in livet, sosialantropologi i Norge, Sverige og Danmark

Aftenposten Oslo

– Ingen sier “wow!” lenger om du forteller at du har kjøpt deg leilighet på Grünerløkka, sier Gunn-Helen Øye. Hun er sosialantropolog og trendanalytiker ved Prognosesenteret AS.
– Grünerløkka har “satt seg” som en ung, urban og singel bydel. Derfor er det morsomt å se hvilke mennesker som tiltrekkes av steder som Torshov.
– Og hvem er det?
– Mennesker med en ideologi. Tenkende mennesker, som leser bøker. De søker seg til et autentisk arbeiderklassemiljø, som ikke er tilgriset av hipfaktor. – Les mer

Aftenposten Oslo

- Ingen sier "wow!" lenger om du forteller at du har kjøpt deg leilighet på Grünerløkka, sier Gunn-Helen Øye. Hun er sosialantropolog og trendanalytiker ved Prognosesenteret AS.
- Grünerløkka har "satt seg" som en ung, urban og singel bydel. Derfor…

Emphasis on ‘culture’ in psychology fuels stereotypes, scholar says

Published on July 24, 2004 by lorenz Posted in anthropology (general), anthropology in the news, culture traditions, interdisciplinary, journal articles / papers, persons and theories, Us and Them

Currents online, University of California

In an invited lead article in the current issue of the influential journal Human Development, UCSC psychology professor Per Gjerde challenges his colleagues to reconsider popular ideas about the role of culture in human development.

Much of the trouble stems from the use of nations as proxies for cultural units, said Gjerde. Notions of culture are linked to national boundaries and geographical areas, like “East” and “West,” fueling generalizations about “American individualism” and “Asian collectivism,” said Gjerde.

Gjerde is critical of the fieldwork that forms the basis for most notions of culture, saying it has been conducted in “limited and bounded social contexts” and that the fixation on groups has obscured the exploration of variation and complexity within and between human beings.

Gjerde’s model would take a more interdisciplinary approach to the study of culture, incorporating the writings of anthropology and other fields, and it would consider the influence of power, coercion, and class differences on individual psychological development. >>continue

Currents online, University of California

Much of…

Indigene Völker fordern von Weltbank mehr Rücksicht

Published on July 23, 2004 by lorenz Posted in Ethnologie Sozialanthropologie Kulturanthropologie, Urbevölkerungen und Minderheiten

ORF

Die Weltbank solle Projekte der Industriestaaten in Gebieten der Ureinwohner nicht fördern, falls diese nicht deren Rechte respektiere, heißt es in einem heute in Genf am Rande der Jahrestagung der Arbeitsgruppe indigener Völker veröffentlichten Brief an die Weltbank. Die Industriestaaten verschärften mit ihrem Engagement vielfach die Armut in der Bevölkerung, unterminierten deren sozio- kulturelle Identität und bedrohten manchmal sogar das Überleben der angestammten Bevölkerung. >>weiter

ORF