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Book review: How American Hospitals Shape the End of Life

Published on by lorenz Posted in anthropology in the news, books, culture traditions, fieldwork / methods, medical anthropology / ethnobothany, Northern America

USA Today

Medical anthropologist and University of California-San Francisco professor Sharon Kaufman, relies on extensive research and two years of firsthand observations in three hospitals. Kaufman’s book wrestles with death and dying. She describes how 27 people pass their final days and hours. In the epilogue, she notes that she had not expected to spend half her time in intensive-care units. >> continue

USA Today

Medical anthropologist and University of California-San Francisco professor Sharon Kaufman, relies on extensive research and two years of firsthand observations in three hospitals. Kaufman's book wrestles with death and dying. She describes how 27 people pass their final days…

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Gene Study Puts Indians on Guard

Published on by lorenz Posted in anthropology in the news, ethics, indigenous people / minorities, Native American, Us and Them

IPS News

Scientists involved in the Genographic Project will go in search of the genes of indigenous communities worldwide in a bid to decipher the puzzle of how ancient peoples were disseminated around the planet. Negative experiences in the past, cultural resistance and the influence of global activism against ”biopiracy” have triggered suspicion among the Indians, who worry about their role in DNA studies, according to Latin American indigenous leaders consulted by Tierramérica.

But the bigger storm cloud, according to U.S. rights activists, is the controversial Human Genome Diversity Project (HGDP), dating to 1991. The initiative aimed to study human genetic variations to help design new medical treatments, among other purposes. Angry anthropologists, activists and Indians described the project as ”racist” and prevented it from taking place in its original form. >> continue

IPS News

Scientists involved in the Genographic Project will go in search of the genes of indigenous communities worldwide in a bid to decipher the puzzle of how ancient peoples were disseminated around the planet. Negative experiences in the past, cultural…

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So helfen Ethnologen mit Big-Brother-Videos bei der Marktforschung

Published on by lorenz Posted in Ethnologie Sozialanthropologie Kulturanthropologie, Ethnologie und Business

Verlag für die Deutsche Wirtschaft

In der Führungsetage der Werbeagentur Ogilvy & Mather werden immer mehr Videos angeschaut. Grund: Das Unternehmen greift bei der Marktforschung auf selbst produzierte Dokumentarvideos zurück. Für diese Marktforschung wurde unlängst eine eigene Einheit namens FBI (Field Brand Investigation) gegründet, in der Ethnologen und TV-Profis arbeiten. Diese Teams schwärmen aus, um die Zielgruppe mit der Kamera zu begleiten und daraus Filme im Reality-TV-Stil zu produzieren.

Beispiel für Marktforschung mit Big-Brother-Projekten:

– Vor dem Eintritt in den südafrikanischen Markt filmte das FBI Hunderte von Stunden das Leben in einem Township.
– Für einen Kunden aus der Kosmetikbranche drehte das Team mehrere Abende auf der Damentoilette einer Tokioter Diskothek. Eine Erkenntnis für die Marktforschung: Die jungen Mädchen frischten ihr Make-up fast stündlich auf. >> weiter (Link aktualisiert)

SIEHE AUCH:

The Consumer Anthropologist: Welcome the idea of ethnographic market research (Harvard Business School)

“Anthropological customer research has become popular for a good reason”

The emerging field of commercial ethnography

“Prosumers”: Consumer Anthropologist Uncovers Proof of New Species of Consumer

Verlag für die Deutsche Wirtschaft

In der Führungsetage der Werbeagentur Ogilvy & Mather werden immer mehr Videos angeschaut. Grund: Das Unternehmen greift bei der Marktforschung auf selbst produzierte Dokumentarvideos zurück. Für diese Marktforschung wurde unlängst eine eigene Einheit namens FBI (Field…

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Mangfold i akademia: Hva er flerkulturell kompetanse?

Published on by lorenz Posted in forskning(spolitikk) akademia, innvandring migrasjon, Kultur tradisjon kunnskap, minoriteter og urbefolkninger, sosialantropologi i Norge, Sverige og Danmark

MaiA (Mangfold i akademia) er et faglig forum på nettsidene til Høgskolen I Oslo om lik tilgang til høyere utdanning for alle, med etniske minoriteter i fokus. Den nyeste utgaven gir i flere artikler svar på spørsmålet Hva er flerkulturell kompetanse? >> gå til MaiA 1/2005

MaiA (Mangfold i akademia) er et faglig forum på nettsidene til Høgskolen I Oslo om lik tilgang til høyere utdanning for alle, med etniske minoriteter i fokus. Den nyeste utgaven gir i flere artikler svar på spørsmålet Hva er flerkulturell…

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Norges selvbilde

Published on by lorenz Posted in Norge, sosialantropologi i Norge, Sverige og Danmark, vi og de andre

Bergens Tidende

Det er lov å søke jobb i FN. Men for det norske selvbildet kan det være nyttig at utviklingsminister Hilde Frafjord Johnson ikke ble leder for UNDP, FNs utviklingsprogram. Det kan vise seg at også en ikke-nordmann har noe å bidra med til utvikling i verden >> les mer

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Tema Norge på viten.com

Bergens Tidende

Det er lov å søke jobb i FN. Men for det norske selvbildet kan det være nyttig at utviklingsminister Hilde Frafjord Johnson ikke ble leder for UNDP, FNs utviklingsprogram. Det kan vise seg at også en ikke-nordmann har noe…

Read more